Sodi Hundal, CEO of Drs Marketing explains the importance of having all 4 pillars, Tech, Content, SEO, and Social Media firmly in place to get rank and reach in today’s online world. Learn how to get more patients using these medical marketing strategies: https://drsmarketing.com/request.
The Tech Pillar
Tech can be a relatively broad term, but one of its primary goals in the digital marketing world is website development. How well your site runs, how aesthetically pleasing it looks across all devices, and how easy it is to navigate all rely on the strength of the website’s initial design and then its development.
It’s not just the fact that search engines reward websites that are a pleasure to navigate (especially mobile friendly ones), but the average user expects more from a website than they used to.
Tech is an ongoing process. Websites are never a case of set and forget, which unfortunately is a common misconception. They have to be constantly revised, refined, and optimized for user friendliness.
The SEO Pillar
Search Engine Optimization (SEO) is all about taking the necessary steps to ensure your website ranks highly in search engine results. This particular practice has been discussed at length here, but the value of SEO can never be overstated. If you want to be found online, you need to employ high-quality SEO practices. These can include, but are certainly not limited to, the following strategies:
Along with organic SEO, investing in online advertising is another measure you can take to increase your website’s online presence. With online advertising, you can target your ideal audience through a variety of filters such as location and keywords in search advertising, or a massive range of demographic parameters on Facebook, which include:
• Age
• Location
• Interests
• Their behavior on Facebook
• Gender
• Relationship status
• Their spoken language
The Social Pillar
The social pillar refers to the entire landscape of social media, including social networks such as Facebook, Twitter, Instagram, and LinkedIn. Social media is essential for any brand, and the same applies to doctors and their medical practices.
It’s not a stretch to say that social is one of the biggest game changers to have occurred in recent history. Why? Because it’s offered a way for doctors and prospective patients to directly connect. This is a huge shift in how we market from the more traditional means of pushing a message out to the masses with no guarantee of feedback.
The Content Pillar
First, it’s important to know that content does not refer to every single word on your website. Rather, content is what’s produced for your website on an ongoing basis that helps foster better SEO and brings people back to your website. Common examples of content include blog/news entries, videos, and infographics.
The amount of content you ultimately produce is at your own discretion, butbeing consistent does help. It’s better to produce one new blog each week on a reliable schedule than it is to try and produce two blogs a week if you know you won’t always be able to do so. It shows professionalism and reliability when you can effectively maintain an output schedule, and makes it easier to grow an audience.
The 4 Pillars Combined
These four digital marketing strategies, when combined, offer a comprehensive and fleshed out solution that is essential to your online success. It’s important to realize that all four need to work together. They cannot be separate entities, but rather a consolidated grouping.
At Dr’s Marketing, we can manage all four pillars, providing you the best solutions across tech, search, content, and social. To find out more about how my team and I can help you earn more patients, get in contact with Dr’s Marketing today.
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