Here is the link to my full marketing course which covers social media marketing in more detail: https://www.udemy.com/marketing-plan-strategy-become-a-great-marketer/?couponCode=y2
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In this social media marketing training video I share the strategies that professional marketers, big companies and established brands use to promote their brands on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google Plus, YouTube, podcasting on iTunes and Stitcher, and even by maintaining their own blog, and building an audience by blogging.
The first thing I explain in the video is what not to do on social media. Don’t aggressively sell your products to your friends and followers. Even if you do try it, you will run out of sites on which to post your content pretty quickly, and at that point you will be forced to think harder about how you will promote your business on social media.
Now that you know what not to do, let’s discuss what might be a fantastic marketing plan for you that is filled with some top strategies. There are two major strategies that you should always keep in mind. The first is that you should use social media to establish yourself as an expert in your business niche. Being seen as an expert will help you gain more trust, clients, and ultimately make more money by growing sales, revenue and profits. You want to make more money and generate more sales, right? If so, then you should definitely position yourself as an expert.
The second social media marketing strategy to keep in mind is that you must build an audience. Don’t think of people as just visitors whom you must convert into sales right away. Of course, you want to have your social media marketing campaign drive sales. But you will get more sales long-term if you get people engaged and make them into fans who continue to engage with your brand. The more people will engage with your brand, the higher the chance that they will eventually buy something from your business.
Once you build large social media channels, what you can then do is leverage them to get publicity and other favors for your business from people who will want to get promotion from your large online presence. Those extra favors can result in you getting publicity, which will impact your SEO very positively, and get you all kinds of additional benefits. It is a winning strategy that will save you money because you won’t have to hire any SEO consultants or agencies.