Consumers are increasingly craving relatable content to guide their purchases, and they look to social media and digital creators for their inspiration. A retailer’s relationship with those content creators, who have the power to reach consumers and make real connections, is a crucial part of getting their message heard by the right audience. rewardStyle President and Co-Founder, Amber Venz Box, will highlight how the landscape of digital influence has evolved over the years becoming a pillar in key marketing strategies that shape consumer engagement and brand loyalty.
Over US$1m in social marketing and business development advice for your business http://www.yourbusinesschannel.com/milliondollarchallenge/youtube
The latest Market research is telling us that the internet is the most influential medium in our society, more powerful than television, more powerful than print media.