Digital marketing should be a big part of the strategic plan for every insurance agent. But there are so many options, and some have big price tags attached. Just to add a little extra risk to return on investment, marketing program results can sometimes be difficult to measure and take months to materialize.
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2 Advanced Digital Marketing Strategies
The first strategy that I’m going to talk to you about today is retargeting your competitors using a traffic source known as PPV. If you’re not familiar with it, PPV is short for pay per view, and how it works is there are companies that put software on users’ computers. An example would be Gamevance. People can go to Gamevance’s website. They can download all these free games, and when they do so, they’re agreeing to allow ads to show up in pop-ups on their computer. It’s all browser based, and it’s permission based marketing.
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Where have all the AD MEN gone?
If you’ve ever wondered about what happened to suave Ad Men from the 50’s and 60’s you’ll find the answer illustrated in the video. But more importantly, if you’ve not clear on how today’s digital marketing functions, take a look at this useful video, which lays out the basics about what it means to advertise on today’s digital world. We promise, you’ll be more informed during the 15 minutes of this video on Digital Marketing, then any ECON class that lasts a full semester. Get introduced to the Math Men, the wizards who see the real potential in the world wide web’s willing audience to interact, like, share, try-out new services and new products. The Math men have realized how to market and sell to potentially anyone.
http://www.weddingandeventinstitute.com Social media is a great way to market your business as a wedding planner, but remember, social media is supposed to be a tool you use for sharing who you are and what you do with a community of people who support you.
Community is the key word for social media. Start conversations, interact, let your personality shine and engage those who are taking the time to support you.
C’mon over to http://www.marieforleo.com/2013/11/social-media-marketing/ where the main discussion happens after the episode!
Social media marketing is fast evolving and many people just aren’t using it correctly. In this video, you’ll learn some of the biggest mistakes you’re making in social media marketing and how to fix them in my interview with author Gary Vaynerchuk.
http://www.fitnessbusinessinterviews.com/social-media-marketing-training-business – Social media marketing for your training business, gym, or health club can play a huge role in bringing in more clients.
In this interview Frank Nash shows how to use social media the right way for your training business.
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