Digital Marketing in the Age of Influencers | SXSW Convergence 2016



Consumers are increasingly craving relatable content to guide their purchases, and they look to social media and digital creators for their inspiration. A retailer’s relationship with those content creators, who have the power to reach consumers and make real connections, is a crucial part of getting their message heard by the right audience. rewardStyle President and Co-Founder, Amber Venz Box, will highlight how the landscape of digital influence has evolved over the years becoming a pillar in key marketing strategies that shape consumer engagement and brand loyalty.

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8 Comments

  1. oggfabaMarch 19, 2016

    She seems to know what she's talking about, but it's hard to take her seriously when she's dressed in something that makes her look like a giant toddler with a bib. I'm sure it was designed by a big name designer and probably costs an absurd amount of money. But I think sometimes people who surround themselves with high fashion for too long start to lose touch with how absurd much of it really is and how silly it looks to everyone else.

  2. Vincent TervoorenMarch 23, 2016

    I was there and it was an Excellent presentation. They even kept my final question/complaint at 53:10 🙂

  3. Jay AhmedJune 9, 2016

    very dull presentation paused many times I guess no energy … flat .

  4. Jay ZhongSeptember 2, 2016

    nice…

  5. Mind MappingSeptember 25, 2016

    min 25 – how do you get 242 unique countries when there are only 194(195) counties in the world – just interested – otherwise great presentation

  6. LEThavFUNnSMILENovember 28, 2016

    like to know it

  7. Guy CassidyApril 11, 2017

    Stopped watching at 26 minutes. The numbers in her stats are so inflated that she even created 47 new countries. Zero credibility.

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