Digital marketing should be a big part of the strategic plan for every insurance agent. But there are so many options, and some have big price tags attached. Just to add a little extra risk to return on investment, marketing program results can sometimes be difficult to measure and take months to materialize.
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2 Advanced Digital Marketing Strategies
The first strategy that I’m going to talk to you about today is retargeting your competitors using a traffic source known as PPV. If you’re not familiar with it, PPV is short for pay per view, and how it works is there are companies that put software on users’ computers. An example would be Gamevance. People can go to Gamevance’s website. They can download all these free games, and when they do so, they’re agreeing to allow ads to show up in pop-ups on their computer. It’s all browser based, and it’s permission based marketing.
Where have all the AD MEN gone?
If you’ve ever wondered about what happened to suave Ad Men from the 50’s and 60’s you’ll find the answer illustrated in the video. But more importantly, if you’ve not clear on how today’s digital marketing functions, take a look at this useful video, which lays out the basics about what it means to advertise on today’s digital world. We promise, you’ll be more informed during the 15 minutes of this video on Digital Marketing, then any ECON class that lasts a full semester. Get introduced to the Math Men, the wizards who see the real potential in the world wide web’s willing audience to interact, like, share, try-out new services and new products. The Math men have realized how to market and sell to potentially anyone.
This case study shows how Hizon’s Catering utilized the power of different digital distribution channels (web, social, search and mobile) to improve their sales performance.
More info about the campaign here: http://www.myoptimind.com/digital-marketing-case-study-guide-to-executing-your-own-digital-marketing-campaign/
The 4 Phases of Digital Marketing is the framework behind the 26-Week Digital Marketing Plan – a step-by-step online marketing plan which helps marketing managers, business owners and entrepreneurs to significantly improve their internet success.
26-Week Digital Marketing Plan founder David Bain gave this seminar on the 6th December 2012 in London, UK.
http://www.dmdude.com This is my video that talks about 5 great digital marketing strategies. 1. Authority Content Website Portal, 2. Email Marketing, 3. Social Media Marketing, 4. Mobile Marketing, 5. Referral Marketing.
These are 5 key areas that every successful business can employ in one degree or another. It all starts with your website and very good content. Then you use Social, Mobile and Referral sources to drive traffic to your offers and capture them on your email list moving them along in your sales funnels one step at a time.
Over US$1m in social marketing and business development advice for your business http://www.yourbusinesschannel.com/milliondollarchallenge/youtube
The latest Market research is telling us that the internet is the most influential medium in our society, more powerful than television, more powerful than print media.